Reflection on Blown to Bits Chapter 4

Discuss the positive and negative results of Overture’s three search engine innovations. How did those innovations turn out today?
Positives:
-Web 2.0 vs Web 1.0. Web 2.0 exploit “network effects” and can supply more information about users
-THanks to search engines, it is now easier
-Searches and search engines give users a new form of control over information
-There’s lots of new knowledge that is now easily accessible.
Negatives:
-We are giving search engine companies and advertisers new power over us because now they know exactly what we are searching for and what we want.
-Search engines can often provide inaccurate or unreliable information. For example, when searching for “schizophrenia drugs” using Google, there were several inaccurate or incorrect results, such as “sponsored links”.
-It is difficult to monitor results and links that are wrong, since there are so many results when searching with a search engine. If a TV station kept reporting lies as the truth, the government would get after them. Does it do anything with search engines?
-Search engines can cause copyright problems, for example, Google recovered a cached screenshot of Harvard webpage, when Harvard wanted to remove the webpage from their site. Harvard owned the copyrighted site, and was angry at Google for keeping the cached page.

-Keyword searches often are unable to impact words in order, for example, searching for

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